If you want to look up for a person who has excelled in his business success, then Mr. Ismail Sirdah is a perfect role model. He believes hard work is a key to success and this made him operate his own entertainment promotion firm, Lulu Promotions and Music. It is one of the leading firms in the industry in the southeast. He also owns EI Matador Restaurant, which serves authentic Mexican food. Lulu Promotions has successfully opened up the performance for the talented artists as Alexis y Fido, Prince Royce, Zion & Lenox, Jowell & Randy, Hector “El Torito” Acosta, 24 Horas, and Omega. How did Mr. Ismail care for employees? Ismail has encouraged his employees to succeed on integrity, creativity, loyalty, and knowledge. He believes in the individual capacity of his employees to contribute to the growth of the entertainment promotions firms. Sirdah also believes that employees are the biggest assets and it is essential to care about the people who work for him. Here comes a short story about an employee who has been working for Mr. Ismail Sirdah since 1998. Her name is Carmen Zarate. She stated that on many occasions, Mr. Ismail helped her and her family. She also added that he is a fair employer to everyone that works for him. Carmen had some medical issues and Sirdah paid for all the legal and medical fees required for them and she believes that Mr. Sirdah is a genuinely a good person for both employees and the people around him. For Ismail Sirdah, the actual fulfillment of being a business entrepreneur is in getting acknowledged for his effort and dedication by those he helps. The immense satisfaction for him is always the success of performance and events that bring to his effort at the end of the day.
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